Nicky Bateman

Founder/CEO

I started my working life in the Royal Navy and moved to Bupa Health Services where I became the youngest female General Manager within the business. Following my heart and my passion for helping people, I then trained as a Chiropractor and Craniosacral Therapist and for the past 18+ years I have successfully treated many babies, children and adults and gained a respected reputation. Since having my 💡 moment, I have also focused on developing and launching the Qudo Soother™ to benefit as many babies and families as possible.

What is Qudo™ to me

A safe, sensible and easy solution that really works to help distressed infants, it has been life changing for some families going through a challenging time. Throughout the whole development of the Qudo Soother™ it has been babies that have informed the design and construction at every step. Even through the challenges of this journey, the utter joy of witnessing first hand a crying infant become happy and content, has driven me to deliver this soother to all who need it. It has been a thrilling ride and Qudo™ will touch and help so many families.

Marina Cheal

Marketing Director, Advisory

I am a board-level marketer with over 25 years of experience across D2C, B2B, B2B2C and marketplace. I spent 12 years at Which? where I launched and ran Which? Online and went on to head up new business ventures launching many new services to market.

I am passionate about companies that are disruptive and since Which?, I have been involved in a series of executive and advisory roles for start-ups. I believe that iconic brands are built using a narrative built on purpose, using customer advocacy and community to build authenticity and trust. Having also led the global go-to-market sales and marketing strategy at ratings and reviews SaaS company Reevoo, I have first-hand experience of applying peer-to-peer and user-generated content to a successful brand narrative in today’s society; it’s clear that Qudo has all the ingredients of a truly disruptive and iconic, global brand. 

I was invited to develop the go-to-market plan for Qudo and having lived through the impact of persistent crying and the soothing effects of cranial osteopathy with my own baby, I got excited about the concept straight away and my experience and cultural fit has been perfect. 

Alice Tsang

Financial Director – Advisory

I have over 30 years working in Blue-chip Multinational companies at senior Finance level-   FD/CFO/Director. Industry experience covers Electronics (Philips) , Insurance (Assurant Solutions), Recruitment (Hays Specialist Recruitment) and Fintech SME’s. Functional experience includes R&D, manufacturing and Sales and Marketing, Corporate Finance and Strategy, Commercial Finance and D-2-C e-commerce.

Motivation: I now focus on working with SME’s and start-ups and was inspired by the belief and commitment of Nicky in her product and how it could help babies and parents.

Why this space & product: QudoBaby stood out to me as having a unique solution that works for the universal issue of persistent crying babies, an issue that most people can relate to in one form or another.

Jonathan Callcut

Business Advisor

As a businessman and entrepreneur I have founded, run, grown and exited two businesses in the digital media and online consumer content markets. Today I help new ventures launch, grow and scale as a Chairman, NED and advisor to a small portfolio. 

The best startups are based on the fulfilment of a real need. Nicky’s deep domain knowledge has enabled her to diagnose a huge, real life problem and design a simple and extremely effective solution to it. The team’s passion to help babies get the very best start in life is what will drive this business to the success it deserves.

Rowan Gerrard

Communications & Operations Advisor

Having been a company director of three small businesses in the past 20 years, I have considerable insights into how SME’s operate. Whether in the creative arena or problem solving, I think out of the box to maximise business potential. Focusing on business development, marketing & communications, I am a natural communicator and solutions driven.

What is Qudo to me?

I have been involved with Qudo for the past two years, supporting business development in a range of areas, from brand to product development and communications to company growth. Nicky has developed a unique, natural solution to a very big problem for young babies and parents. I believe Qudo will change people’s lives with science driven products and trusted support for the large community of parents with young babies.